Our Story

Brothers Brock and Mitch grew up in the quiet farming community of Newton, Illinois, eventually taking their athletic talents to the collegiate level as Big Ten pole vaulters, with Brock competing for Indiana University and Mitch representing the University of Illinois. The inspiration for their business sparked in 2020 during a casual hangout while using a slim can drink insulator, only to find themselves needing a different size when switching to a standard beverage can. That everyday frustration led to a breakthrough idea: instead of forcing consumers to buy multiple separate holders for different drink sizes, why not engineer a single universal solution that accommodates everything? Leveraging innovative product design and engaging digital storytelling, the duo built a massive online following across social media platforms like TikTok, turning their creation into a viral phenomenon. Within just four months of launching on Amazon, the brand skyrocketed to become a top-tier contender in the marketplace, redefining how people keep their beverages cold through clever engineering and modern marketing.